From Evidence-Based Practices to Social Media: How Utilizing Instagram Can Disseminate Motivational Interviewing Skills
Heather Thibeau (1), Emily Barnard (1), Jada Gibbs (1), Bediha Ipekci (1,2), Emily Kline (1,2)
1. Department of Psychiatry, Boston Medical Center
2. Boston Univeristy School of Medicine
Abstract
Background: Motivational interviewing (“MI”) is an evidence based practice in which open communication is utilized to elicit change in the client. It is primarily used clinically in substance abuse treatment, but has shown efficacy in other contexts. Family caregivers of individuals with first episode psychosis and other mental health difficulties represent a population that could benefit from MI training. Pilot studies show that this approach is feasible and beneficial. However, pilot research participants expressed concerns about the need for ongoing MI training in order to continue to use and improve their skills. Therefore, the study team turned to social media to disseminate MI skills and concepts on an open-access platform.
Methods: The study team created an Instagram account to share MI skills by posting concept flashcards as well as short videos illustrating the use of MI skills in family contexts. Instagram analytics, as well as a focus group to elicit qualitative feedback from account followers, will be used to improve the account’s performance and generate further ideas for posts and reels.
Results: The Instagram page @learnaboutmilo has created over 30 posts. The account has 253 followers and receives an average of 500 profile views per week. Reels demonstrating the skills or explaining their application appear to generate the most user engagement, with one video viewed over 10,000 times.
Conclusion: Demonstrating evidence-based communication tools on a free social media platform democratizes access to this knowledge. Instagram is one of several potential venues. We believe translating evidence based practices into easy-to-consume media is essential for dissemination. Our next step is to conduct a focus group to obtain specific feedback and recommendations from followers.